Fever Tree x Jonnie Walker - Highballs Series
DIR - Benni Gattegno
PROD - Max Stanley, Present Company
I oversaw the entire production of this campaign from crewing to sourcing stylists and managing all contractors/stakeholders.
The interview series sought to bring together two industry experts from Fever Tree and Johnnie Walker to talk about how the products can cross polinate.
"Katie Nagar from Johnnie Walker and Trish Brew from Fever Tree team up to create the perfect summer highball drink."
Krispy Kreme - Occasion & Craveability
Stylist: Kendra McCarthy
Stills: Parker Blaine
Produced and directed 2022 content shoot for Krispy Kreme, highlighting the products craveability and showcasing the entire range. For the motion assets we utilised stop motion and elaborate set dressing to champion the product.
SXSW Sydney 23' - Activation Video
For SXSW i produced and oversaw the edit of their activation video.
Working hands on with our internal animators and commissioning our original score for the edit.
This animation edit is the centrepiece announcing the visual identity of SXSW Sydney, introducing audiences to its theme and visual aesthetic
SXSW Sydney 23' - Explainer Video
Our client approached us to produce an explainer video to be shown at their media launch event late 2022. This required interviewing industry leads and professionals to drive awareness and explain the significance of the event coming to Sydney.
We interviewed Baz Luhrman, G Flip and Beau Neilson (Phoenix, Central park) and delivered the piece to media.
I oversaw production and managed interviewee's, client stakeholders and the delivery of all assets.
BWS 'Nice Drops' 22
DIR - Leo Harrunah
PROD - Max Stanley, Present Company
I was directly responsible for sourcing and managing all garment production and onboarding our 3PL.
I oversaw the running of our shoot which was shot across multiple locations. We also brought onboard a unique crew of emerging Western Sydney talent including emerging director Leo Harrunah (The North Face, VICE)
I managed asset delivery including x3 15" social cutdown, social media content, media plan, ensuring the campaign was delivered on time and on brief
Media attention
Pedestrian
https://www.pedestrian.tv/style/bws-summer-merch-line/
Lifewithoutandy (Drop 1)
https://lifewithoutandy.com/news/fashion/bws-launches-new-merch-line-nice-drops-birthday/
"BWS unique merch catalogue designed to drive organic social followers. All apparel designed and produced internally"
BWS 'Summer Recruitment Drive' Campaign
We were tasked with the brief to drive recruitment post covid and leading into summer.
Using the language of BWS' demographic we created memes to engage their specific audience.
I worked directly with the creative concepting and copywriting and managed all assets including; commissioning original music and pull together the edits.
BWS 'Summer Recruitment Drive' Campaign
Another iteration of the recruitment drive brief.
BWS 'Summer Recruitment Drive' - UGC Edit
For this iteration we utilised footage taken from BWS stores CCTV nation wide. We wanted to utilise user generated content to create a piece that was organic and authentic to talk to millenials in a real way. Ofcourse cute animals will always help sell the message.
Dropbox Future Classic Case Study
'How Recording Label Future Classic Makes Music Using Dropbox'
PROD - Present Company
Working remotely i produced and co ordinated the case study on how the iconic record label 'Future Classic' utilises dropbox to improve their internal workflow.
BWS 'Drink Hacks' Series
PROD - Present Company
Drink Hacks was a brief that demanded a polished and visually striking series of social content.
We worked to concept ideas relating to younger BWS customers and the conversations had around drinking, not necessarily about drinking.
I covered all production on this campaign, including crewing, shoot management, asset rollout and asset delivery.
The campaign spiked BWS' social page likes and views by x5 from previous numbers.
BWS 'Little Twists' Social Campaign
We concepted a social campaign that drove young millennial's to consider making cocktails at home.
I oversaw the creative concepting and produced the campaign; managing the edit, asset rollout and shoot day
"How do you get new age drinkers excited about old world cocktails?
A generation who learnt to cook feta pasta from a viral Tik Tok video instead of a cook book, who transform retro fashion trends into the latest looks, or learn classic songs only when they’re sampled in remixes.
The answer was simple, we give them a new spin."
eBay Posties 2019
DIR - Tony Rogers
PROD - Jason Byrne, GUILTY
ROLE - Prod Co ordinator
Qantas - Safety Commercial 2020
DIR - Josh Whiteman
PROD- Jason Byrne, Positive Ape
ROLE - Prod Co ordinator
'Four N Twenty' Pies "We've Been Here for It all"
DIR - Tony Rogers
PROD - Jason Byrne, GUILTY
ROLE - Prod Co ordinator